Have you ever heard of the Benevolent Bait and Switch?
Let’s start with the bait and switch
A brand tells you they have this incredible product you just ‘have to have’
It’s perfect for you - it’s affordable - and it’s running out, be quick!
And by the time you get into it you realise their goal was really to tell you that thing is no longer available & sell you something 10x the price
Basically they bait you with something exciting and you end up getting something crappy 😠
Rubbish, right?
Ok
A benevolent bait and switch is similar (but good) and we see it with our skincare all the time
You come to us because you’re sick of weird ingredients and potentially harmful side effects of the big name skincare brands
You come to us because you want something really clean (not just pretend clean) 😉
And you think ‘well it won’t work as well as those big brands - but at least I’ll be looking after my health’
We get it - you can't believe it could be as good as those big guys 😉
Here’s where the magic happens 🪄
Three days into using our products - your skin is better than it ever was with the ‘performance’ skincare you used before 😲
You thought you were going to lose out because you were choosing clean
And in our Fairy Godmother way - we made it the opposite 🧚
This is why our customers place 50, 60, even 100+ orders with us
Once you realise that, not only is there nothing to lose
But that there is EVERYTHING TO GAIN
It becomes magical
Honestly, the relief of it feels incredible
You know you can use as much of it as you want without that twinge of fear about the really crappy ingredients that were in your old skincare
AND you see just how much your skin loves it 😍
(And how good your skin looks when you give it what it needs)
When you’re ready for the win win win win win…
We’re ready for you too 😘
