About Us
Hi! We're Emma & Aminah, and we started The Clean Beauty Club with one simple mission: to bring a little more joy into the world—starting with your skin.
Our journey began when we decided that life was too short for anything that didn’t spark joy. After running a different business for years (where we spent most of our days packing boxes instead of doing what we loved), we realised we needed a change. We craved creativity, connection, and, most importantly, joy. So, we shut down that business and set out on a new path—a path that led us here, to skincare.
Our Hero Product: Wonder Balm
It all started with Wonder Balm. For years, we had made this balm for ourselves, never thinking of selling it. But when we decided to share it with the world, the response was nothing short of magical. It wasn’t just a cleanser; it was a transformation in a tin. Our friends and followers couldn’t get enough of it—they called it “magic in a jar” and raved about how it melted away makeup, nourished even the most sensitive skin, and left them glowing.
That’s when we knew we were onto something special.
Our Skincare Range: Natural, Potent & Joyful
Fast forward to today, and Wonder Balm is just the beginning of our journey. We’ve expanded our range, creating a powerful collection of natural skincare products designed to help you look and feel amazing. Every product we create is packed with potent, natural ingredients that deliver real results—because we believe skincare should be both simple and transformative.
- Wonder Balm: Our original multitasking miracle that melts away makeup, nourishes the skin, and leaves you feeling refreshed and glowing.
- Glow Serum: Nicknamed "Botox in a Bottle" for its incredible ability to soften fine lines and give you that youthful radiance we all love.
- Beauty Sleep Serum: A rich, luxurious overnight treatment that regenerates and replenishes your skin while you sleep.
- Firming Drops: Designed to boost collagen production and tighten the skin, giving you that firmer, more lifted look.
- Orange Flower Mist: A refreshing, hydrating mist that prepares your skin to soak up the benefits of our serums.
What Drives Us: Creating Joy Through Skincare
For us, skincare is more than just a daily routine—it’s an act of self-love. We’re passionate about making products that not only work but also make you feel good. Every ingredient we use is 100% natural, and we’ve designed each formula to enhance your skin’s natural beauty, not cover it up.
We know that life is busy (trust us, we’ve been there—running a business while raising our kids was no joke!), but that’s exactly why we’re so committed to creating products that deliver powerful results without complicating your life. Whether you're a skincare minimalist or someone who loves a full routine, we’ve got something that will fit right in and help you glow.
Skincare Made With Love (And A Little Bit of Magic)
When we created The Clean Beauty Club, we knew we wanted to build more than just a skincare brand—we wanted to build a community. A place where you can find products that work, but also a little joy, a little fun, and a lot of love.
You’ll often find us on social media, dancing around, showing how easily Wonder Balm melts off makeup, or sharing the incredible reviews we get from our wonderful customers. It’s this connection with you that keeps us going, and we’re endlessly grateful to be part of your skincare journey.
So, whether you’re here to transform your skin or just add a little extra glow to your day, welcome. We’re so happy to have you.
