About Us
Our Story
Hi! We're Emma & Aminah, and we started The Clean Beauty Club with one simple mission: to bring a little more joy into the world AND to create a product that truly did something incredible. We’re not good at small goals 😅
Our journey began when we decided that life was too short for anything that didn’t feel joyful & creative. After running a different business for years (where we spent most of our days packing boxes instead of doing what we loved), we realised we needed a change. We craved creativity, connection, and, most importantly, joy. So, we shut down that business and set out on a new path that led us here, to this amazing skincare.
Our Hero Product: Wonder Balm
It all started with Wonder Balm. For years, we had made this balm for ourselves, never thinking of selling it. But when we decided to share it with the world, the response was nothing short of magical. We knew it was a brilliant cleanser, but what we didn't know was how incredibly transformative it would be for skin. Our friends and followers couldn’t get enough of it. They called it “magic in a tin” and raved about how it melted away makeup, nourished even the most sensitive skin, and left them glowing.
That’s when we knew we were onto something really special.
Wonder Balm
Our original multitasking miracle that melts away makeup, nourishes the skin, and leaves you feeling refreshed and glowing.
Glow Serum
Nicknamed "Botox in a Bottle" for its incredible ability to soften fine lines and give you that youthful radiance we all love.
Beauty Sleep Serum
A rich, luxurious overnight treatment that regenerates and replenishes your skin while you sleep.
Firming Drops
Designed to boost collagen production and tighten the skin, giving you that firmer, more lifted look.
Clear Skin Drops
A powerful & potent booster that stops breakouts at their root without drying out skin.
Orange Flower Mist
A refreshing, hydrating mist that gives the skin the hydration it needs to be plump & youthful.
What Drives Us: Creating Joy Through Skincare
Skincare is such a fundamentally important part of life - we depend on it to look after us and make us feel great - so we're absolutely honoured to be part of so many people's daily routines. Every ingredient we use is 100% natural, but is also incredibly potent and powerful. There is no ingredient in our skincare that hasn't earned its place - and every one will do amazing things for your skin.
We know that life is busy (trust us, we’ve been there—running a business while raising our kids can be no joke!), but that’s exactly why we’re so committed to creating products that deliver powerful results without complicating your life. Whether you're a skincare minimalist or someone who loves a full routine, we’ve got something that will fit right in and help you glow.
Skincare Made With Love (And A Little Bit of Magic)
The Clean Beauty Club naturally became something of a community when we launched Wonder Balm. We had so many people sharing their stories with us, and the balm with their friends, and a magical little group appeared. We have such an incredible group of customers who love Wonder Balm just as much as we do, and we couldn't be more grateful.
We can't wait for you to join us on this journey to skin that feels as good as it looks, using products that are so incredible you'll never stop using them.
Much love, Emma & Aminah xx
