About Us
Our Story
Hi! We're Emma & Aminah, and we started The Clean Beauty Club with one simple mission: to bring a little more joy into the world AND to create a product that truly did something incredible. We’re not good at small goals 😅
Our journey began when we decided that life was too short for anything that didn’t feel joyful & creative. After running a different business for years (where we spent most of our days packing boxes instead of doing what we loved), we realised we needed a change. We craved creativity, connection, and, most importantly, joy. So, we shut down that business and set out on a new path—a path that led us here, to this amazing skincare.
Our Hero Product: Wonder Balm
It all started with Wonder Balm. For years, we had made this balm for ourselves, never thinking of selling it. But when we decided to share it with the world, the response was nothing short of magical. It wasn’t just a cleanser; it created total transformation. Our friends and followers couldn’t get enough of it—they called it “magic in a tin” and raved about how it melted away makeup, nourished even the most sensitive skin, and left them glowing.
That’s when we knew we were onto something really special.
Wonder Balm
Our original multitasking miracle that melts away makeup, nourishes the skin, and leaves you feeling refreshed and glowing.
Glow Serum
Nicknamed "Botox in a Bottle" for its incredible ability to soften fine lines and give you that youthful radiance we all love.
Beauty Sleep Serum
A rich, luxurious overnight treatment that regenerates and replenishes your skin while you sleep.
Wonder Mask
A real game-changer when it comes to purifying face masks. It nourishes as it resurfaces and draws out impurities. There’s truly no other mask like it.
Firming Drops
Designed to boost collagen production and tighten the skin, giving you that firmer, more lifted look.
Clear Skin Drops
A powerful & potent booster that stops breakouts at their root without drying out skin.
Orange Flower Mist
A refreshing, hydrating mist that gives the skin the hydration it needs to be plump & youthful.
What Drives Us: Creating Joy Through Skincare
For us, skincare is more than just a daily routine—it’s an act of self-love. We’re passionate about making products that not only work but also make you feel good. Every ingredient we use is 100% natural, and we’ve designed each formula to enhance your skin’s natural beauty, not cover it up.
We know that life is busy (trust us, we’ve been there—running a business while raising our kids can be no joke!), but that’s exactly why we’re so committed to creating products that deliver powerful results without complicating your life. Whether you're a skincare minimalist or someone who loves a full routine, we’ve got something that will fit right in and help you glow.
Skincare Made With Love (And A Little Bit of Magic)
When we created The Clean Beauty Club, we knew we wanted to build more than just a skincare brand—we wanted to build a community. A place where you can find products that work, but also a little joy, a little fun, and a lot of love.
You’ll often find us on social media, talking nonsense, showing how easily Wonder Balm melts off makeup, or sharing the incredible reviews we get from our wonderful customers. It’s this connection with you that keeps us going, and we’re endlessly grateful to be part of your skincare journey.
So, whether you’re here to transform your skin or just add a little extra glow to your day, welcome. We’re so happy to have you.
Much love, Emma & Aminah xx
